Large carnivores and zoos -- essential for biodiversity conservation marketing

Large carnivores: bears, big cats, wolves and elephant seals, and zoos should be utilized as powerful catalysts for public engagement with nature and pro-environmental behavior, suggests a new article. The international multidisciplinary research team highlights the wide-reaching influence of the institutions visited by over 700 million people a year worldwide and combining knowledge with emotions and social values, which may be enhanced by the charisma of large carnivores.

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