Today's news: Taboola pays publishers back, insiders question WarnerMedia CEO Jason Kilar's leadership, and how 'plant-based' brands are moving past meat.
The company's move to switch publishers to different deals contributed to the breakdown of its proposed $2 billion merger with rival content recommendation firm Outbrain.
Taboola CEO Adam Singolda said advertiser revenue rebounded in the second half of the year and that the company is returning the amount publishers would have received had their guarantee deals not been put on ice.
While Hollywood has raged at the decision, insiders say the way he carried it out shows he's a polarizing leader who's insulated himself from critics and represents the worst of tech industry stereotypes.
Boosters see him as a visionary risk-taker who's looking out for the consumer, though.
But increasingly "plant-based" and related terms are being used to sell a wider variety of foods, from almonds to fruit juices to hot-dog substitutes made from carrots.
Executives and experts say the term could lose its meaning if the industry can't agree on a definition, sending it the way of "all natural" and other terms that have lost currency.
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