Good morning and welcome to Insider Advertising for February 4. I'm senior advertising reporter Lauren Johnson, and here's what's going on:
- Criteo's restructure.
- The Trade Desk's battle with Google and Amazon.
- Mark Thompson talks media investments.
If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.
Tips, comments, suggestions? Drop me a line at LJohnson@businessinsider.com or on Twitter at @LaurenJohnson.
Megan Clarken is the CEO of Criteo
Megan Clarken
Megan Clarken
Digital advertising company Criteo is preparing a restructure affecting 10% of its workforce
- Adtech company Criteo is preparing a major restructure that will affect 10% of staff, reports Lara O'Reilly.
- The company is trying to shift its business away from services that rely on third-party cookies.
- A source familiar with the company speculated Criteo could be a prime target for an acquisition.
Read the story.
The Trade Desk/Twitter
The Trade Desk is gearing up to take on Google and Amazon for digital ad dollars in 2021
- I looked at The Trade Desk's growing battle with big tech companies.
- The firm recently won Walmart as a client, a big blow to Google.
- The firm is building tools to help marketers grapple with the phaseout of third-party cookies.
Read the story.
REUTERS/Lucas Jackson
REUTERS/Lucas Jackson
Former New York Times CEO Mark Thompson reveals why he's bullish about the subscription media business and why demand for news remains 'very strong' post-Trump
- Steven Perlberg spoke with Mark Thompson, who recently invested in The New European newspaper and became chairman of the board at Ancestry.
- Thompson talked about the subscriptions trend and why demand for news remains high.
- He said that he is not looking for other media investments but was interested by The New European's high-quality product and its particular audience.
Read the story.
More stories we're reading:
- YouTube is a powerhouse for Google, with revenue up 46% to almost $7 billion (Business Insider)
- Watch Robinhood's first-ever Super Bowl commercial, which will further fuel its massive download numbers (Business Insider)
- How fast-fashion brand Princess Polly became a Gen-Z favorite in 2020 using TikTok and an army of influencers (Business Insider)
- Swedish fintech firm Klarna is making its Super Bowl debut to stand out from rivals like Affirm and PayPal (Business Insider)
- Instagram confirms it's working on a 'Vertical Stories' feed (Techcrunch)
- Spotify hits 155 million paid subscribers in Q4, says podcast listening nearly doubled (Variety)
Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@businessinsider.com and subscribe to this daily email here.
Read the original article on Business Insider
Do share this post if you find it usefull :)
via Shown's Blog - Feed https://ift.tt/39JK0xa
0 comments: