How ad agencies are planning to return to the office

Hi and welcome to Insider Advertising for April 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• How ad agencies are returning to offices.
• The Trade Desk and Publicis.
• Porter Novelli's turnaround.

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Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.

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Toby Melville/Reuters

Here's how major ad agencies like WPP and Omnicom are planning a return to the office

• Advertising agencies are redesigning offices with hybrid staff in mind, Lindsay Rittenhouse reported.
• The new way of working is letting some companies like WPP and MDC Partners reduce real estate and costs.
• Companies are also taking permanent remote workers and burnout into account.

Read the story.

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Eric Gaillard/Reuters

Publicis is signing on to The Trade Desk's alternative to cookie-based ad targeting

• Ad giant Publicis Groupe is supporting The Trade Desk's alternative to third-party ad-targeting cookies, Unified ID 2.0, Patrick Coffee and I reported.
• Publicis is the first ad holding company to support the effort, following a number of adtech companies.
• The Trade Desk is trying to get buy-in for its solution to Apple and Google phasing out those cookies.

Read the story.

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David Bentley, CEO of Porter Novelli

Porter Novelli

Porter Novelli's CEO lays out his plan to revive the PR firm after office closures and years of decline

• Omnicom PR agency Porter Novelli is trying to turn itself around after years of decline, Sean Czarnecki reported.
• It's refocusing on purpose-driven marketing, helping win work from clients like Sony and the Recording Academy.
• But building a pitch around purpose is risky, and other PR firms are chasing similar work.

Read the story.

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More stories we're reading:

• Verizon just built a tool to vet its ads for bias and pledged to spend more on minority-owned media (Insider)
• How to get hired at Instagram, TikTok, and YouTube, according to company insiders (Insider)
• Insurance startup Lemonade parts with its top marketer after just over a year (Insider)
• More US adults use YouTube than any other social media - but Facebook reigns supreme among older Americans (Insider)
• Andreessen Horowitz just ranked the top e-commerce marketplaces of 2021. Here's a look inside the top 20, from Instacart to MasterClass. (Insider)
• Twitter held discussions for $4 billion takeover of Clubhouse (Bloomberg)
• Snap acquires Screenshop app to fuel shopping push (The Information)

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

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